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50 millions of citizens with various kinds of disability : this is the estimate of those people that could take part in the tourism market , and indeed the 72% of these people - that is about 36 millions – are willing to travel, but only 6 millions really do it.
In short, 30 millions of persons with special needs are excluded by the official circuits of tourism, even if they are very interested in it.
If we then consider that every tourist with some disability can travel together with friends, family, companions., etc, the numbers of the potential tourist consumers rise to 60/70 millions of persons.
Tourism WITHOUT barriers is a strategic program for the development of the Italian tourist system in a sofar still partially unexplored area
- it puts at the operators of the tourist system’s disposal a database with information regarding the hospitaly structures and other correlated services, for specific and qualified commercial opportunities
- it guarantees planned and selected contacts to the operators of the tourist system with a basin of new potential customers, that regularly travel or desire to travel
- it takes care of the training and the advice that are required for the exploitation-and creation in Italy of hospitality services for customers with disabilities and 'special demands'
- it cooperates with Authorities for the development of the tourism economy of those territories that are able to offer suitable vacations to the various ‘’special needs’’
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CONTACT US at info@turismosenzabarriere.it